A few years ago, it was all about keyword stuffing, things like keyword density where trending topics amongst webmasters- however, today after Google update such as Humming and Rankbrain, on page SEO is much more complicated, but one thing hasn’t changed, there is a right and wrong way to optimise your content.

In today’s crowded digital market place, it is really difficult to stand out amongst the vast number of online competitors and so many online advertising options, which is the best use of your marketing budget? 

Step by step plan to higher search rankings – Using tricks like Exact match domains or fake backlinks do not work in today’s search. 

There is no easy way to optimising a websites conversion rate, however here are a few tips on how to improve the conversion rates by understanding how your website visitors behave, and uncover conversion opportunities.