A landing page is a standalone web page that a visitor arrives on after clicking an ad, promotion or search result. It can capture a visitor’s information through a template, in which they input their contact info into what’s called a lead form.…

a/b split testing and this is a very simple and straightforward tool for online marketing professionals digital marketing professionals companies that basically want to increase their click-through rates on email marketing campaigns pay-per-click campaigns…

These days there’s Instagram, there’s Facebook, there’s YouTube. There are channels everywhere. #1: You have to be consistent even if you’re producing content like blog posts, or videos or podcasts. #2: Leverage different media…

When it comes to selecting which of the promotional channels that drive traffic to your landing page and maximize your conversions. It’s essential that you choose the channels that tick the most boxes to make an informed decision. It’s good…