Promotion of Products and Services
Whether your promotion takes the form of print, TV or radio, advertising will help spread the word to potential customers, that you have something exciting to offer. This, in turn, will build brand awareness and potentially make you the top of mind company within your market.
Comparisons with competitors
Advertising invites your target audience to evaluate how your market offering compares to that of your competitors. If done correctly, advertising can help you stand out in a saturated market. Advertising can be a powerful tool when telling the story about your brand and delivering key marketing messages.
Retention of existing customers
Reminding current customers that you are still around is crucial for their continued support. Advertising will serve as a way for your business to stay in communication with these customers so you can continue to sell your product or service effectively.