SO how does one get authoritative websites in your market to link to you, without having a fortune 500 budget, or connections with influential bloggers.
There are a few ways, today we will focus on the Sky Scraper technique to generate links and traffic to your website.
The first step would be to find content within your market that has already performed well in terms of attracting links, social shares, comments, and traffic. The easiest way to do this is to search for competitive keywords on Google, and find a piece of content ranking well linking to it, chances are, there are a huge number of links pointing back to it.
Step 2: Once you have identified a piece of content with a proven track record of generating links, it’s now time to create a piece of content even better. Take the base content that was found in step one, and add way more content to it, making it way better by doing the following:
Make your content more thorough. Identify gaps of information that the content lacks.
Make your content more up-to-date – there is a lot of outdated content sitting on page one of Google. You could make your content better, by making it more up-to-date for today.
Make your content better designed then what’s currently out there. Design is massive, as it influences how valuable people perceive your content to be, generally, the design, the high value your content receives. Invest in design, providing the best user experience.
Step 3: Get your content out there.
You could use email marketing link building – This does not mean that you need to email random people and beg for a link, strategically reach out to people who are likely to link to your content.
Essentially, people that have linked to the inferior content that was used in step one as your base.
Send them a nice email, explaining that you have noticed that their content is out of date, and you have a more up-to-date version of the article that they may want to replace and link to.
It’s always quality over quantity.