In January, an online vote at VoteMonopoly.com took place, where voters had a choice of whether some or all the traditional game pieces of Monopoly such as the top hat and boot be replaced with more culturally relevant items such as a hashtag and an emoji.
For the first time in Monopoly’s 82-year history, the future of the game has changed as 4.3 million votes determined the new game pieces. Monopoly fans were asked to select their favourite 8 tokens from 64 possible options.
A total of 56 were entirely new, while the other 8 were the classics. These new game pieces are a T-Rex, a rubber ducky and a penguin which have replaced the boot, the wheelbarrow and the thimble, and will join the 5 classic tokens of Scottie the dog, the top hat, a car, a cat and a battleship. The thimble and boot have been a part of the board game since 1935 and the wheelbarrow was introduced in the 1950s. Jonathan Berkowitz, senior vice president of marketing for Hasbro gaming said, "while we can't say why these exact tokens were chosen or who exactly chose them, we know they represent the voices of our fans - young and old - from around the world.
“Adding, "we saw a lot of passionate fans out there, including Singer Sewing Co., who rallied their fans on their social pages to keep the thimble token." "I imagine that the thimble, boot, and wheelbarrow tokens don't resonate as much with today's fans."
Berkowitz said. To date, Hasbro has launched 300 different versions of Monopoly. Their most recent release is a cashless version of the game, Monopoly Ultimate Banking, which uses bank cards and an electronic banking unit instead of paper bills. "We're always listening to our fan base," said Berkowitz. "They're very engaged with the brand, especially on Facebook. We want them to continue to weigh in with ideas."