Today, around 94% of consumers or businesses search the internet before buying a product or service. They submit their key phrases to the search engine and get a list of relevant websites that match their search query. People tend to click on users at the top of search results as they appear to be more relevant to their search. A lot of companies find their competitors at the top of search engine results pages. Studies show that if your business is not found at the top of search, you will never reach your target audience online.
Lower search rankings = Less customers
Ever wondered why your competitors are found higher than your business? The reason is simple, it is because of a marketing technique known as SEO, or Search Engine Optimisations. This technique helps your website rank higher than the thousands of other sites in response to the specific search phrase that was entered by the user. The search engine crawlers collect info on all websites on the internet which will help people find what they are looking for when searching.
When your website is ranked highly in search, it helps people find your website easily when they are looking for your products and services. To get higher rankings your website needs to be optimised, and tick all the boxes that search engines look for.
This is where SEO will help…
SEO looks at Text, Content, HTML code, LINKs, and engagement metrics. This way when someone searches, the search engine will narrow the results to show websites that contain the words that where searched for.
To get more business your website needs to be on the first page of Google for the specific keywords that are relevant to your target audience.
Without SEO, your website will never be found online by your customers.
Now days, you need solid SEO techniques to get you on the top of search results.