You want more search traffic but you don’t have any time. What should you do? Well, you probably should hire SEO.
The first thing you need to do is look for someone who has a proven track record just because that person knows about SEO doesn’t mean they’re actually good at it.
If they don’t have rankings on the web, they’re probably not great at SEO. When you’re looking for one, you want to look for someone who ranks for some keywords. You can Google SEO company, SEO consultant, SEO consultant in Los Angeles. Whatever city you’re in, you can type in SEO consultant or SEO company within and put in that city and start looking from there. You can also go to LinkedIn and type in SEO consultants and see which type of consultants are working for other companies.
If you know a company is doing really well, you can approach them and try to get them to work for you. The second thing you need to do is post job listings. I like posting job listings on Indeed. I also like looking on Angel List and I also like putting job listings on Craigslist. Those are three easy places that you can go to find a ton of SEOs. They’ll apply for the job descriptions. Ask them what rankings they provided to other people. Make sure they show you results and just because they said, Hey, I helped this site with their rankings, they could be making it up. Make sure they provide you with references or testimonials and case studies.
That way, you can back up the claims that they’re making. The third thing you need to do is just don’t go and hire someone full time.
Test them out. Test them on your website and have them look at it and don’t do this as a homework assignment but just over the phone. Just say, Hey, check out our website.
What do you think? As you’re interviewing them, say, “Hey, can you list off five SEO changes that you would recommend?”
You don’t have to tell me exactly how you’re going to fix them but just tell me five things that stand out that are wrong that should be fixed.
If they can point them out to you, great. If they can’t, that means they’re probably not that good at SEO. A really good experienced SEO should just be able to look at a source code, your website and just tell you within a few minutes what’s wrong.
You want to do that on the live interview to put them on the spot. If you do it over e-mail or as a homework assignment, they can do their research and you don’t want to have to hire someone who has to research to figure things out and the experiment on your site in hopes that you’ll get results. The last thing you want to do is make sure when you hire them, you test them out on a very small project.
Give them a page or a key phrase that’s not too competitive. Test them out for 30 to 60 days and if you see things are moving in the right direction, and the way you do this is use Google search console, and through search console, whatever page are optimizing, Google search console will list out the number of clicks and impressions that page is getting. Look at the impression count because before the clicks go up, your impression count goes up as your rankings increase. As long as the impression count is going up, that means you will know that they’re doing a good job. If you follow those steps, you’ll be hiring a great SEO. If you just go in, you trust someone, you hire them, you pay them a salary, you know what, you could be hiring someone that’s not going to produce any results.