You’re lucky if five out of 100 people who land on your website buy something from you. Realistically, maybe one to two out of 100 will actually buy something from you. The reason you want to personalize your website experience is because the more you can relate and personalize to that person or individual on your site, the more likely they are to buy.
The first way that you can do this is through hellobar.com. Through hellobar.com, you can show people different messages depending on how many times they’ve been on your website. So, if someone’s been on your website three times, you can show them a different message than if they were visiting your website for the first time.
Hello Bar has many more features in which you can use to customize the experience. You can even show different messages to different people based on the referrer or if they came from a search or if they even came from a specific keyword.
The second strategy that you need to use is GeoIP. GeoIP tells you what city, state, country that someone’s coming from. You can then take that IP address and put their city within your headline copy. By doing that one little simple trick, you increase your conversions by over double digits. You can even put the person’s city or state or even country within my ad copy or webpage copy.
And lastly, a customized experience depending on what device type the person’s using. If they’re using a desktop computer, show them something different than when they’re using a mobile phone. A responsive design isn’t enough.
You may have to exclude a lot of the elements that you have on your webpage when someone’s coming from mobile because these mobile screens are so small these days you can’t put the same stuff that you can on a desktop computer.