Build Your Brick and Mortar Business Using Digital

The first thing you need to know about is Google My Business.  Google My Business allows you to submit your localized business to Google here you’re putting in your company name, your address, and your phone number. Once you’re listed in there, you can rank in the localized pack. The localized pack is whenever you search for a plumber on your mobile phone, you’re getting all these localized listings. That’s a localized pack, you want to be in there, because if you’re in there, you’re going to get more business. The next thing you want to do is get the reviews.

When you get reviews, you’re going to rank higher. So the more people that say you’re amazing and that you have a good product or service, the better off you’re going to be. Ask your clients to leave reviews on your GMB page.

Google reviews allows you to rank higher. The next thing you want to do is make sure you include your address, the name of your business, and the phone number on your contact page. By doing that, when people are searching localized queries, you’re much more likely to pop up.

The next tip is if your website is running on WordPress, use the Yoast SEO plugin. It’ll optimize your website without you even being technical. Use the Yoast SEO plugin on your WordPress site, and it’ll pretty much optimize most of the things you need to do. If you’re not running WordPress, then that’s fine. You can just go in there, address your title tags to include your keywords, your Meta description to include your keywords, and make sure you include the keywords you’re going after within the text or pages of your website. If you don’t have the keywords, how will Google know what to rank you about? Then you want to create more content.

And last but not least, sign up for Google Search Console. Within Google Search Console, you can find out what issues Google has with your site, what errors they’re finding. You can submit your sitemap. If you don’t have a sitemap, just go and create a XML sitemap.  There’s a lot of free tools out there that create sitemaps for you. And you can specify which location your business is doing business as.

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