How To Choose The Right Colour Schemes For Your Brand Or Website | Conversion Optimization Tips

You’re creating a website, what colours should you be using on your site? How to pick the best colour scheme for your site. Different colours mean different things.

Green means nature and kind and nice and organic, colours like red mean urgency and stop, colours like black resemble luxury, people say, you got to use these colours to generate the most conversions and sales and they’re totally wrong.

Pick whatever colours you feel resembles your brand. If you don’t pick colours that resemble your brand, your product, will not flow right, you’re not going to connect with people because you’re not going to be happy with what you have and that’s going to come across with your web design.

The second thing you need to know is your colours need to have contrast, so your call to action buttons need to stand out from your main design. If everything blends in, you’re not going to do that well.

The third thing you need to know is once you figure out what main colour you want, go check out the colour wheels out there, there’s a ton of them on the web.

You can put in your primary colour that you’re using and they can give you other colours that complement these main colours that you can use throughout your design.

And last but not least you need to test everything. Just because you like red or orange, if you think it’s the best and that’s what people are going to like, it’s not always the case. Test out your colours, especially the ones on your call to action buttons and as you’re making these changes, what you’ll find is you can then pick the ones that cause the most

Through Crazy Egg’s AB testing feature, you can pick different colours and you can see which ones impact your conversion rate the most.

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