Sign up for Google Analytics. Google Analytics is a free tool from Google and it will tell you how much traffic you’re getting, and from which channels.
Not only will Google Analytics show you how much traffic you’re getting, but, and this is a second tip, is it can tell you how many conversions you’re generating.
So tip number one was to sign up for Google Analytics, tip number two is to track your conversions within Google Analytics. So instead of goal tracking, and within Google Analytics, you can identify how much each lead or each sale is worth to you, and every time you generate a sale from your content marketing, it’ll show you that this is how much revenue you’ve generated. Then you could match that up with how much money you’ve spent.
If you spent a lot of money and you’ve generated even more money, then you’re good. If you’re spending R10 000 a month but you’re only generating R1000 a month, something’s wrong.
The third thing you need to know is it takes a year before content marketing does well.
Within six months you will see results, but within a year or after a year more so, that is really when things start kicking in, so you have to be patient. If you want to be cash flow positive in the first twelve months it’s probably not going to happen.
If you started five to ten years ago, sure, but it’s way harder to get rankings in Google and it’s harder to get traffic from social sites like Facebook, so you need to give it time.
Last, if you’re trying to generate an ROI from content marketing, check out SEMRush. They’ll tell you how much traffic you’re generating and how much it’s worth, similar to Google Analytics, but they give you a monetary value, and they tell you other people who are buying traffic for your keywords, how much they’re spending.