Conversion Optimisation – How to Get More From Your Website Visitors

You have visitors, but these visitors aren’t really converting into customers’, here are seven cool hacks that’ll increase your conversion rate. You may have noticed that a few websites

have a countdown clock. That countdown clock is accurate, it resembles when our offer is going to end. If you leverage countdown clock on your website, you’ll notice that you’ll get more conversions.

By placing a countdown clock on your website, you should see a positive increase in conversions, just from that one little tweak.

Second strategy for you. Use exit popups. You’ll also notice on many websites there is an exit popup, in the form of an animated GIF. It’s one of the highest converting elements for me when it comes to emails.

I even show in the background what you’re going to get and how my rankings are really high, right?

Because it’s related to my exit offering. When you show people what they’re going to get within your exit intent, but using an animated GIF within the background, you’ll generate more conversions. And you can use the tool Hello Bar to do this.

The third strategy, is to offer trials. No matter what product or service you have, you’ll notice that some people are going to buy. For all the people that aren’t going to buy, which is the majority, offer them one last-ditch effort to convert them. You can do a 30-day free trial with a credit card upfront.

Test a few different types of things. You can email these people the offer so that way it’s not affecting the conversions of all the people on the front end of your website. And then see how many people you can get to convert. By doing trials, you should see an increase in revenue. It’s quite simple.

The fourth strategy is to make your webpage more personalized, and you can do this through geo-targeting.

Why not personalize your webpage and include the person’s city within your copy? So, if you look at one of my pages, you’ll notice that I put your city within my headline. By doing this, I was able to increase my conversions by over 20%. Why? The page is more personalized. It makes you feel that I’m giving an offer just for you.

That’s what happens when you put a city within your headline.

Strategy number five. PicSnippet. What PicSnippet is it allows you to send a personalized image based email to your readers. So, if you’re opted into an email list, and you’re trying to watch a webinar but you don’t join, a customized email message with your name will appear there.

You don’t need to take a picture all the time, you can use a software called PicSnippet, and it allows me to dynamically insert your name into the image so that when you load the email, it’s customized and you’re like,

The sixth strategy is remarketing. It’s been out there for years, but very few people do it. If 95+% of your visitors aren’t converting into customers, why aren’t you retargeting them all over the web and offering them different types of offers or educational material to get them back over to your website, and then convert them.

You can use Google remarketing, you can use YouTube remarketing and create videos, before, and you can do remarketing on Facebook. The possibilities are endless.

Remarketing is a really effective channel; and I do something that’s very specific in which everyone who visits my checkout or credit card page and doesn’t convert,

I remarket those people and show them a video on Facebook and YouTube of what they’re going to get if they were to buy, and I answer all the objections that they may have. It’s a really simple strategy that I use to increase sales.

The seventh and last strategy I have for you is quizzes.

There’s a tool called Lead Quizzes that I like using. What Lead Quizzes does, it allows you to create a quiz that gets people engaged.

The quiz can be used to learn how to grow your traffic. And the quiz may ask you certain things like what type of website do you have? Have you tried Paper click? And it asks you five, or six, or seven, or eight questions, and then at the end it says want to see the results for the best way to grow your traffic? Put in your name and email to get the results.

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