Conversion Optimization: How to Split Test Your Way to Success

You got a website, you want run tests, and how do you know what things you should be changing on your own website?

How to know which elements on your web page or website to change and test. The first step is adding Crazy Egg to your website. Crazy Egg is a visual analytics tool. It’ll show you what people are doing and what they’re not doing. Based on that you can figure out what to test, so once you install Crazy Egg, you’ll notice that you’ll have reports. These reports will be scroll maps, it shows you how far along down the page people are scrolling, heat maps, which will show you where people are clicking and where they’re not, you’ll even see video recordings. These video recordings show the mouse movement and how people are navigating through your website, what they’re clicking on and what they’re not clicking on. These reports will show you the issues people are having on your website.

Now that you’ve figured out what issues or what bottlenecks people are having on your website; the second step is using Crazy Egg’s Whizzy Wig editor. Through the Whizzy Wig Editor, you can then go and make changes that you feel will help solve these problems. Then when you make the changes, the third step is to run an AB test. Through Crazy Egg you could even run your own AB test. Once you run them, Crazy Egg will show you which variant’s performing well and which ones not. Once you combine all of that, not only will you be able to make the right changes so you can boost your conversions and sales but you’ll also see those lifts. If you don’t test, you won’t know if the changes you’re making are helping you and hurting you. I don’t care how good you are at marketing or how smart you are, we all make mistakes, even I do, so some of the changes I make sometimes hurt me. That’s why I test everything out and Crazy Egg is an amazing tool that you can use to do this.

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