The first thing you need to do is google any of those localized search terms within your region. What you’ll notice is there’s going to be a map at the top, and then there’s going to be three listings. That’s called local pack, and as you can see, there’s always a map, and there’s always three listings. There’s not five or six. There’s three listings. You want to be in there. The first thing you need to do is set up Google My Business.
When you do Google My Business and you submit your corporate information, you’re much more likely to get placed there. Within there, you need to also put in the proper name, address, and phone number. By putting in the right name, address, and phone number and making sure that data is consistent around the whole web, whether it’s on Yelp or your own website, you’re much more likely to rank. The second thing you need to do is optimize your site for local SEO. Beneath that, all those map listings, you’re going to see normal, organic listings.
You can also be there. You can take up double the spots. How? Make sure that you’re using localized terms on your website. You also put your address on your website, the name of your company, your phone number. All of that helps. Don’t just do that on one web page. Make sure it’s there on your contact page, your location page. Also make sure it’s on any major page that talks about your business, such as your menu pages. By doing that, you’re going to rank way higher. Then go all the way to the Chamber of Commerce within your city and ask what other companies are within your space? See if they can mention you.
Even the Chamber of Commerce. A lot of times, they promote businesses within your city, so ask them to link to your site. The more links you generate from sites within your region, the higher you’re also going to rank. The third thing you want to do is improve your click-through rate. Just because someone sees your business listing doesn’t mean they’re going to click on over to your website. If you want to improve your click-through rate, the first thing you need to do is generate more reviews. People come into your store.
Ask them to review it. The more reviews you get, the more likely people are to come and click through. The second thing you need to do is use Schema mark-up. By using Schema mark-up, it gives Google all the data about your localized business. Google has a whole page about Schema mark-up and shows you how to use that code. Or if you have a WordPress website, you can use the Yoast SEO plug-in, and it will add Schema mark-up to your site automatically. The fourth thing you need to do is not rely on Google. There’s a lot of other localized sites.
Yelp is really popular in the US. TripAdvisor is really popular around the world. Make sure you’re in these sites. You’re encouraging good reviews. Manage them. If people are unhappy, figure out why they’re unhappy. Make sure you fix that within your product or service. By doing all these things, you’re going to keep getting new reviews, and with the more reviews you get around the web, the more people that are likely to show up. More people show up, more money you make. That’s how you get more traffic and more business from the web for your local business.