Marketing a website’s easy. You do some SEO, content marketing, maybe even some social media marketing, and you’re there. But what happens if you have a mobile app? How do you market it?
Firstly, if you have a mobile app, great. You can start marketing it, and we will look at that
But if you don’t have a mobile app and you’re just thinking about making one and you’re curious on how to market it, well, first start off with BuildFire.
BuildFire is a quick and easy way where you can build a app without being a developer, and it doesn’t cost an arm and a leg. So now that we got that out of the way, hopefully you have a mobile app by now.
The first thing to do when it comes to marketing your app is create press. If you’re too lazy and you don’t want to create press on your own, go check out, prserve.com.
It’s founded by a guy named Chris Barrett. And Chris Barrett does performance-based press in which you get you press, you pay.
If he doesn’t get you press, you shouldn’t pay. That’s how all PR should be. Companies now days are charge thousands on monthly retainers and don’t guarantee any press.
Using service or a company like PRServe will help, check out who’s covering apps within your space. If have a beauty app, the go checks out all the beauty bloggers. Given them the app for free. And don’t just give it to them for free when everyone else is getting it for free, but you want to give it to them before you launch it to the public.
By giving them early access, they’re going to cover it, they’re going to feel special about this access.
And then when everyone starts covering it, then you’re going get some awesome press and some signups.
Number two, get coverage in the blogosphere. This doesn’t have to just be like press where someone’s covering it saying, “Oh, the app just launched.” It could just be someone talking about within your niche, and they include you within that blog spot.
So, what you do is reach out to all the bloggers who have already written articles that are related to your app.
The third thing you want do, and I hate to say this, is spend money on advertising. You can get a ton of traffic from Facebook ads for your app installs.
You can also go to other people out there who already have apps and buy ad space from them. You probably have some games on your phone. What do you see when you’re playing these games? Ads!
You can do this in quantity, and that’ll also help you drive a lot of installs. Follow those three things, you’ll get a lot more app installs, and you’ll be popular,
Once you have people in your app, then you can start doings like the virility, in which you can do invite flows, give people bonuses and points for sharing, rating, reviewing your app, which will all help with more installs in the long run. But if you have no one coming into your app, those viral loops won’t work.