You’re sending emails to people. They’re opening them, but no one’s clicking through back to your site. What should you do? So how do you increase your email click through rate? The first thing you need to do is tell a story. Stories go back thousands and thousands of years.
It’s engaging. It’s the same reason why you watch soap operas or movies is because you’re engaged and hooked into the story. When you tell a story, people are going be reading your whole email instead of just skimming through it, and they’re much more likely to click.
The second thing you want do is include multiple links. The more links you throw in there, the more clicks you’re going to get.
Now, of course if you start including 10, 20 links, you’re probably going to end up in people’s spam folder, but you should include two to three links. When you include two to three links, there’s a higher probability that someone’s going to click on at least one of them. And last but not least, the anchor text of the link that you’re using should be casual if you end up using an anchor text as the title of your webpage, very few people are going to click through.
But if your anchor text of the linking your email is something like follow these tips, learn more here, or follow these strategies, people are much more likely to click through because they know it’s benefit-driven. Follow those three tips. You’ll get more clicks. And people will end up going to your website and hopefully they’ll convert into leads or sales.