One of the best ways to grow your search engine rankings is to get more links. But, if your website isn’t linkable, no one’s will link to it, which means you will never rank.
So how do you make your website more linkable? The first thing you need to do is add a blog. People love linking to content and information, especially ones that educate or that are humorous or that tell jokes or anything that entertains.
If you don’t have a blog, do you expect people to link to your product pages or your contact page?
Chances are they’re not. The second thing which works extremely well if you’re a BtoB company, is to have case studies. When you have a case study, the company that you’re featuring usually will link back to it and promote it. So, if you’re a BtoB company, round up all your customers and try to create case studies.
The third thing that you need to do is create detailed guides and content, like eBooks, white papers, advanced guides. This is what and generates a lot of links and, last but not least, create infographics.
Infographics have been around for a long time, but people have stopped doing them recently.
They still go viral, people love linking to infographics more than any other content type out there, but now day, people have gotten lazy.
Well, you can go to dribbble.com and find infographic designers to do this for you at cheap prices. All you have to do is post this content on your website, and share it through your social channels.