Google Search Tricks To Use For Market Research

You’re using Google every single day. But you probably just doing basic searches. And what I mean by that is you’re just using keywords and looking at web pages results, clicking through, and maybe even browsing the web. But there’s a lot more to Google than just that. Seven advanced Google queries that you ought to know.

The first query I have for you is exclusion related. Let’s say you’re associated with another brand or topic, or whatever you’re searching for has multiple meanings. You can exclude one of the meanings, so then that way you’re not getting the wrong type of results.

The second query that will help you build more links. Let’s say a lot of people are mentioning your brand, but they’re not linking to you. You can do a Google query, which you’re typing in intext, one word, colon, and your brand name. By doing that, what it’ll show is all the people who are mentioning your brand throughout their content.

And then from there you can look through them and see which ones aren’t linking back to your site. You can contact them and ask for a link. It’s a simple way to get more links, which will boost your search engine rankings.

The third query will help you save time by showing you the exact results you want to see. A lot of times when you do a Google search, you’re going to get results from random web pages that just talk about your subject, and not really that much in-depth. But if someone mentions your keyword within the title of their page, you know there’s a really high chance that that page is really on the subject matter that you’re looking up. So, you can do a Google search with intitle colon and a keyword, and it will only show you results that have that keyword within the title of the page.

The fourth query is inurl. So, we use inurl colon, and let’s say its affiliate as keyword. You can then see all the pages that have the word affiliate in the URL.

This is really useful. Let’s say you’re also starting your own affiliate campaign, and you want to see what your competitors are offering in your space. Now you can see all of their affiliate pages, and you can use this to try to create a better offer than them.


The fifth one is a site colon command. If you do site colon, your URL .com or .net or whatever it may be, all that you’ll see is, you’ll see a list of pages that Google has indexed from your site. This is really useful because if you create a thousand pages, but Google only has 100 indices or 50 indices, then you know that something is off, and you should check your Google Search Console to figure out why they’re not picking up all of your pages.

The sixth query is minus inurl.

Is called and you want to see who’s talking about Bob, other than your own website. Because if you just Google bob, what is Google going show you?

Most likely to show you your own website first.  So, if you type in Bob space minus inurl colon they’ll show you results from all over the web, and exclude your own website.

The last query will help you determine which other websites are related to yours. So, you can do a search on Google with “related colon your domain .com”, and Google will show you all the other websites that they feel are related to yours and are pretty much your competitors, at least in the eyes of Google. Follow those queries, you’ll save time, you’ll be able to build more backlinks, and you’ll figure out how to grow your business.

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