How To Get A Google Featured Snippet For Your Business?

A trending topic of discussion now days with all SEO specialists and business owners around the globe. The way to get your website found under featured snippets revolves around quality content that has been formatted using a specific schema that represents your best suits your content.

You do not necessarily need to be found on page one to achieve a featured snippet, research shows content being pulled from all the way in page 80…

Snippets relate lean more towards authoritative content that has been formatted in the correct way, 

Google requires your content to be formatted in a certain way to get your content found within the Featured Snippet box on Google SERP.

The most popular types of formatting include

Text, Tables, Numbered Lists, Bullet points, Steps, Charts and Images

Word Count

You should also consider your word count, according to an analysis performed by SEM Rush, the most popular length of content found within featured snippets is around 40 to 50 words. You need to best answer a user’s query within this wordcount to have any chance of a feature.

Frequently Asked Questions (FAQ) Content

Predominantly, users search by entering questions into Google, expecting to find the best answer immediately.  When developing your content plan, it is advisable to craft content in an FAQ format. 

This allows you to map out all questions that your audience is likely to ask within your niche, and develop content in the form of answers

Instead of having all of your content in an FAQ page, create a page for each question, and then you can link them all together through an FAQ glossary that links to all the FAQ pages.

Table, paragraph or list?

The type of snippet format you choose for your content may play a role in how Google’s algorithms choose snipp-able content. For instance, 29 percent of all snippets are tables.

Use paragraph tags

Another formatting tactic you can use for Featured Snippets is to ensure the content, or answer, is in a paragraph (<p>) tag. The tag also needs to be below the search query header.

Don’t be afraid to add steps

For question based searches, Google might not pull through an entire paragraph for the snippet. By adding Step 1, Step 2, etc. for each subheading, h2, Google will work them chronologically

 

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