Rank Brain – Learn how to optimise
Googles new Artificial Intelligence, machine learning system has been revealed as one of the top 3 ranking signals in 2017. Rank brain is used to answer questions that may have never been asked or queried in the past. The number of new queries per month equate to around 15% of the total searches on Google (3 billion)
What does this mean?
Google now looks at topics rather than keywords, so, your content needs to be topical, giving users the best possible answer to questions surrounding your product or service.
Optimising for “near me” search
As per Google, Micro Moments are known as the” critical touch points within today’s consumers journey, and when added together, they ultimately determine how that journey ends”
The trick here is to offer mobile user the best user experience as possible, spend a lot of your time investing in UX and mobile page speed, such as AMP (Accelerated Mobile Pages)…
The mobile user is not brand loyal, and will purchase from the brand that makes their lives as simple and easy as possible to make purchases online.
To be found in “near me” searches, you need to be found in local search…
Luckily, Google offers a platform for you to market your business in local search, Google My Business.
How to optimise my Google My Business page?
A long & unique description of your business.
Make sure you choose the correct categories.
Correct info on opening and closing times.
Lots of imagery, exterior and interior, as well as a good store front image
Update your page regularly
A local phone number and business address
get your customers to leave reviews on your Google My Business page.