How to Optimise For Natural and Voice Search

Google Voice queries have increase 35 times since 2008. Voice search is 4 times faster than typing, hence the user gets results faster. Some users have difficulty typing on smaller devices, and often need to correct their search a few times, therefore Google has spent a lot of time developing their voice search engine to deliver the better results by understand superlatives, ordered items, points in time and other complex combinations.

To optimise for voice search, you need to offer content that answers a user’s questions, as voice searches are primarily in the form of questions. Featured snippets currently answer these questions, a sign that Google wants to answer user’s questions as quickly as possible.

 

How to provide content that answers questions?

Google scrapes content from 3rd party websites to populate Featured Snippets, although predominantly, Wikipedia was dominant within this space, Google has recognised quality content from other publishers.

All you need to do as a webmaster, or SEO specialist is phrase the question in the headline or H1 tags, and answer the question as quickly as possible within the article.

 

Google Adwords

SEO is a long process, and often takes months to get a new website climbing up the ranks of search. So, your next best option is to pay for it, by using pay per click advertising, Google Adwords.

Although, organic traffic is the highest converting source of traffic, a strong PPC campaign with great ad copy, well optimised landing pages, with clear call-to-actions can yield pretty decent results.

 

Get Mobile

It’s no longer an option, if you have a website, and it’s not optimised for mobile you rather not have a website at all… Google will not rank you, and you will not be found in search, it’s that simple. Always think mobile first, optimise for the mobile user, and you will effectively optimise for all users. Keep your page sizes down, use well optimised images, and use concise, clear call to actions.

 

Implement AMP

AMP or Accelerated mobile pages offers users an almost instant page load for pages with a lot of content. AMP is Googles open source program allowing webmasters the ability to create quick, stripped down, and instantly loaded versions of webpages for the mobile audience.

 

Page Speed

As I mentioned earlier, AMP is certainly helping to speed up the mobile web. Although it is controversial in nature, and isn’t necessarily the best solution to improving the speed of websites in general as it just feels like a ‘quick fix’.

You do still need to prioritise the speed of your actual site, not just grafting on Google-owned patches. Site speed is a ranking factor, but there are many ways you can improve performance.

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