The way you get people to buy from your website is by first getting them to click on your call-to-action buttons. But the question is, where should you place these on your webpages or even website?
The first area that you need to place your call-to-action buttons is beneath each service or product that you’re offering.
Let’s say you’re selling mobile fridges. If you’re selling mobile fridges, your call-to-action buttons should be right underneath it where they can buy it.
The next thing you want to do is to put it throughout your whole webpage. For example, let’s say you’re selling mobile fridges you can put your call-to-action button underneath the mobile fridge product, and if you have reviews underneath that, you can then put another button that says add to cart.
Not a lot of sites have that, but it’s a great way, because, if you have a ton of positive reviews, what’ll happen is people will read the reviews, and then convert to by clicking on the CTA.
By doing that, you’re more likely to get more visibility and clicks, which should drive sales. And, as you’re testing the placement of these call-to-action buttons, you can use crazyegg.com to run A/B tests to see if the change of the placement is helping or hurting or decreasing your overall sales.