Marketing a website’s easy. You do some SEO, you do some content marketing, maybe even some social media marketing, and boom, you’re popular. But what happens if you have a mobile app? How do you market it? Hey, everyone, I’m Neil Patel, and today I’m going to share with you how to market your mobile app. Well, first off, if you have a mobile app, great.
You can start marketing it, and I’ll show you how. But if you don’t have a mobile app and you’re just thinking about making one and you’re curious on how to market it, well, first start off with BuildFire. BuildFire is a quick and easy way where you can build a app without being a developer, and it doesn’t cost an arm and a leg. So now that we got that out of the way, hopefully you have a mobile app by now.
The first thing you want to do when it comes to marketing your app is create press. If you’re too lazy and you don’t want to create press on your own, go check out, what’s the site? (fingers snapping) David, what’s the site? prserve.com David’s slow. All right, so the site is prserve.com. It’s founded by a guy named Chris Barrett. And Chris Barrett does performance-based press in which you get you press, you pay. If he doesn’t get you press, you shouldn’t pay. Funny enough, that’s how all PR should be. I don’t know why these companies are trying to charge $10,000, $20,000 monthly retainers when they’re not guaranteeing any press. All right, so you can use a service or a company like PRServe. If you want to do it on your own, go check out who’s covering apps within your space. If have a beauty app, then, all right, go check out all the beauty bloggers. Go give them the app for free. And don’t just give it to ‘me for free when everyone else is getting it for free, but you want to give it to them before you launch it to the public.
Number two, what you want to do is get coverage in the blogosphere. It could just be someone talking about marketing, assuming you have a marketing app, and they include you within that blog spot. So, what I do is I go reach out to all the bloggers who have already written articles that are related to my app. The third thing you want to do, and I hate to say this, is spend money on advertising. You can get a ton of traffic from Facebook ads for your app installs. You can also go to other people out there who already have apps and buy ad space from them. You probably have some games on your phone. What do you see when you’re playing these games? Every once in a while, it’ll be like, oh, pause, ad break, and there’ll be an ad for another app. That’s when you can get your app in there.
It’s dirt cheap. You can do this in quantity, and that’ll also help you drive a lot of installs.
Follow those three things, you’ll get a lot more app installs, and you’ll be popular, and hopefully your app monetizes so that way you can make money. Once you have people in your app, then you can start doings like the virality, in which you can do invite flows, give people bonuses and points for sharing, rating, reviewing your app, but if you have no one coming into your app, those viral loops won’t work.