Who says you have to rank higher on Google to get more clicks? How you can increase your SERP click through rate? The first thing you need to do is figure out what keywords you’re ranking for. Using Google Search Console, you can see which keywords each of your pages is ranking for.
Then, take those keywords in the second step and put them within your title and description. Your title is the link at the top that you’re clicking through, the description is usually a sentence that explains what that web page is. When you add in the keywords and ideally in the front, you’re going find that more people click through on them.
The third thing to do is include a promise within your title tag. When you include a promise, much more people are likely to click because then they understand the benefit such as how to sell your home in the next 24 hours.
Sounds like a bit of a farfetched promise? If you even tell people things like how to sell your home for more than asking price, its amazing promises. When you show people that kind of stuff, assuming you can deliver on the promise, more people will click through.
The last strategy is using adjectives.
For examples, if you use the word effortless in your title you’re much more likely to get clicks than if you didn’t.
If your title used to be how to double your search engine traffic, you may get some clicks on that but if your new title is how to effortlessly double your search engine traffic much more people are likely to click on that because they’re like oh wow, now I can double my search traffic without a lot of work.
You can see how adjectives can cause more clicks. Follow these tips, you will your website getting more clicks and as you get more clicks than your competitors, eventually your rankings are going to rise, as Google looks at engagement signals when ranking websites.