You’re writing blog content, but why aren’t your posts going viral? Who doesn’t want their content just spreading like a wildfire? There are three ways to make your blog content go viral. Blog posts and virality is all about emotions. Anything goes viral, it really is all about emotions. For example, people are either sad, they’re happy, they’re furious. If you can evoke these emotions in people, you’re much more likely to have content go viral. So now that we’ve got that out of the way, because if you don’t have any emotions in your content there’s very little chance that your content’s going to go viral, but now that you have content that has emotion, the first thing you need to do is fuel the fire.
if you get a million visitors to a blog post, that can easily be worth a few hundred thousand dollars in ad spend. A million visitors could be worth 100, 200 grand’s in ad spend. So, it’s worth fuelling the fire. By boosting a post on Facebook, you can start fuelling the fire. By driving more traffic using Stumble upon paid ads, again, you can fuel the fire. If you want pay for some traffic from Twitter, again, you can fuel the fire. You get the point. Drive some traffic with some paid ads. It helps spur things and get things going.
The second thing you want do is go check out buzzsumo.com. Go put in keywords related to your space. You’ll see what’s already gone viral.
Why try to recreate the wheel? If you already know what people love within your space, why wouldn’t you try to create more of that? Take the top related posts that went viral in the last 12 months, (you can do that on BuzzSumo) and then I try to create better versions of these posts.
So, if they talked about 10 ways to drive more traffic to your website, write a post that’s 101 ways to drive more traffic to your blog or to your website or whatever it is. And when you’re writing your content, it’s not just about the content. It’s also about your page. How’s it laid out? How does it look? Is your design pretty or is it ugly? If it’s ugly, do you think people really want to keep looking at it? No, but if it looks beautiful, people are going stay, read more, and share!
Quick sprout, has a lot of advanced guides on really awesome designs. Beautiful designs are much more likely to go viral.
And the third tip – it’s a numbers game. You can’t really predict what’s going to go viral or not. If you could, you would be rich.
Produce as much content as possible, and you will find that some will engage more than others, and are more likely to go viral.