Writing blog posts is time consuming. So, when you write one, you publish it, and hope it goes viral, but if it doesn’t?
When you write content, you want it to go viral. You want people to be sharing it, linking to it, clicking to it, and you want it to rank on Google.
So, how do you consistently create viral content? Well, it’s really simple. The first thing you need to do is go to Google.com/trends and type in keywords and phrases within your space, and they’ll show you what’s popular. On Google Trends, their homepage, you’ll also see what’s going viral right then and there.
If you write content related towards those pieces or those topics, you’ll notice that your content will get more traction than if you wrote on something that happened a year ago, six months ago. So, you want to catch the wave right when something is going viral. And Google Trends will show you that for free. The next thing you need to do, especially if you’re in a niche, go to Buzzsumo.com and type in keywords related to your space. They’ll show you the latest viral content that’s been doing well in the last few months and the last year. Write similar content that’s more detailed.
So, if someone wrote an article that breaks down 10 ways to do X, Y, and Z, you want to make sure you break down 101 ways to do X, Y, and Because if their post did well, and your post is way more detailed, you can expect your content to go viral.
As I mentioned in previous videos, once you write very detailed content that’s better than someone else’s, using BuzzSumo, you can click on view sharers, see everyone who’s shared that piece of content on Twitter, and hit them up, right? You can take their Twitter user IDs, go to Twitter, Google their names, find their email address, I know it’s a bit of work, but anything worthwhile requires some work. Then, you can message them like, “Hey, John. I noticed you shared this article by Sam from TechCrunch. That broke down how Google Analytics screwed online marketing.